Balancing Innovation and Familiarity with the MAYA Design Principle
The MAYA (Most Advanced Yet Acceptable) design principle suggests that the best design falls between entirely new solutions and those that are familiar. The goal is to create something advanced enough to capture interest yet familiar enough to be accessible to users. Industrial designer Raymond Loewy developed this concept through his experience designing iconic products such as the Coca-Cola bottle, the US Postal Service logo, the NASA spacecraft, and the Air Force One plane for U.S. presidents. Loewy advocated for a gradual design evolution, …