An Overview of the Cognitive Dissonance Theory and Its Effects on Us
Cognitive dissonance is a theory proposed by Leon Festinger in the 1950s related to how we react in the face of conflicting behaviours and cognitions (ideas, beliefs, values or emotional reactions). According to this theory, people strive to keep their knowledge, attitudes or behaviours consistent (consonant). So, when we encounter contradictory information, we try to reduce contradicting (dissonant) cognitions and restore equilibrium by altering our attitudes, beliefs or behaviours. Festinger argued that to cope with contradictory ideas or experiences, some of us would blindly believe what we …