Exploring the Dynamics of Soft Power
Before each of his military campaigns, Napoleon always made a point of passing through Épernay, stopping at the cellars of his friend Jean-Rémy Moët [a French vintner who brought the champagne producers Moët & Chandon to fame] to pick up a supply of champagne. “In victory you deserve it, in defeat you need it,” he said. [… After Napoleon abdicated and Paris fell during the “War of the Sixth Coalition”] Cellars throughout Champagne were plundered, the worst being those of Moët, which saw six hundred thousand bottles emptied …